Playful gifting through scavenger hunt
How might we make the experience of gifting more enjoyable and playful?
In order to find out we collaborated with various Tiger retail stores in Copenhagen to pinpoint a solution. After numerous one-on-one and guerrilla interviews and a rich brainstorming session we narrowed it down to one core concept: Tiger TRX.
Tiger TRX is a GPS guided device that engages the gift recipient by launching a scavenger hunt to find their present. We envisioned Tiger TRX to be a small tile encoded with a time based GPS tracking device that could be purchased at Tiger retail outlets as gift cards.
The user would then attach the device and hide it in a location for the recipient to find. By using a mobile based app that gave clues and alerted the hunter when they were honing in on the gift, we turned the act of giving and receiving an exciting and memorable experience for both parties involved.